Marketing

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About the Program

Marketing is the business function that identifies unfilled consumer needs and wants, defines and measures their magnitude, determines which targeted market segments the business can best serve, and decides on appropriate products, services, and programs to deliver to them. Effective marketing and promotional strategies are important to the success of profit-oriented as well as nonprofit organizations.

Students will:

• Create vibrant marketing campaigns, presentations, public relations strategies, events, websites, and social media content
• Design and implement dynamic marketing strategies to deliver products, services, ideas, and benefits to customers
• Master a wide range of powerful marketing strategies to help profit and nonprofit organizations succeed

The Marketing Management Associate in Applied Science Degree focuses on the decisions facing marketing practitioners who must balance the objectives and resources of an organization with the needs and opportunities in the marketplace. Graduates may pursue careers in either business-to-business marketing environments or the area of consumer markets in either the private or public sector. The Marketing Specialty Diploma is designed for goals in business-to-business sales, fashion merchandising, retailing, or marketing support in either the public or private sectors.

The Marketing Communications Technology degree program blends three Century College areas: the theories and strategies of the Marketing Program, the application skills of the Visual Communications Technology Program, and the hands-on and aesthetic teachings of the Art and Art Studio coursework. In addition, courses from the English, Communication, and Philosophy disciplines round out this curriculum and form a balanced theory/practice approach. With this type of preparation, you find fulfilling careers in a variety of visual communications as well as visual marketing fields.

We also offer five certificates:

• The Marketing Certificate is designed to explore career options within the marketing arena. You will discover the fundamental principle for all marketing: positioning the right product in the right place at the right promotion, and at the right price.
• The Social Media Marketing Certificate is targeted toward students interested in social media marketing and developing the skills necessary for creating and implementing successful social media marketing strategies. This certificate emphasizes understanding social media tools such as blogs and social media sites, understanding and using web applications, writing for social media marketing, and evaluating the performance of social media marketing strategies and tactics.
• The Entrepreneurial Certificate is targeted at students who are interested in starting and running their own businesses. Emphasis may include identifying markets and potential, green/sustainable marketing, business plan development, e-marketing, and leading employees.
• The Solar Sales and Marketing Certificate is intended to prepare students to enter the solar industry’s sales and marketing sector. Graduates will be prepared to work for companies that serve the residential and small commercial markets as well as third-party community solar firms. This program will prepare students to take the entry-level NABCEP (North American Board of Certified Energy Practitioners) exam.
• The Online Video Content Creator Certificate will provide students with the technical skills of camera and light placement, audio level adjustment, multi-camera switching, and how to stream live video. It will also explore how to use social media to drive traffic to websites and eCommerce pages, as well as, how to access site analytics, track advertising campaigns, and how to deliver follow-up messages.

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Request for Information

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Salary Data

* with a bachelor’s and/or master’s degree.

Information gathered pertains to the seven-county metro area - careerwise.minnstate.edu

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Related Programs

Visual Communications Careers (VCC)

Graphic Design & Production

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