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  • Marketing

    Delivery: A mix of daytime, evening and online courses.
    Start: Fall, Spring, or Summer; Full- or Part-Time.

    Marketing Management — Associate in Applied Science Degree (60 credits)
    Marketing Specialty — Diploma (45 credits)
    Social Media Marketing — Certificate (21 credits)
    Marketing — Certificate (18 credits)
    Entreprenurial Certificate — Certificate (16 credits)

About the Program

Marketing is the business function that identifies unfilled consumer needs and wants, defines and measures their magnitude, determines which targeted market segments the business can best serve, and decides on appropriate products, services, and programs to deliver to them. Effective marketing and promotional strategies are important to success of profit-oriented as well as nonprofit organizations.

The Marketing Management Associate in Applied Science Degree focuses on the decisions facing marketing practitioners who must balance the objectives and resources of an organization with the needs and opportunities in the marketplace. Graduates may pursue careers in either business-to-business marketing environments or the area of consumer markets in either the private or public sector. The Marketing Specialty Diploma is designed for goals in business-to-business sales, fashion merchandising, retailing or marketing support in either public or private sectors.

We also offer three certificates. The Marketing Certificate is designed to explore career options within the marketing arena. You will discover the fundamental principle for all marketing: positioning the right product in the right place at the right promotion, at the right price. The Social Media Marketing Certificate is targeted toward students interested in social media marketing and developing the skills necessary for creating and implementing successful social media marketing strategies. This certificate emphasizes understanding social media tools such as blogs and social media sites, understanding and using web applications, writing for social media marketing, and evaluating the performance of social media marketing strategies and tactics. The Entrepreneurial Certificate is targeted for students who are interested in starting and running their own business. Emphasis may include identifying markets and potential, green/sustainable marketing, business plan development, e-marketing, and leading employees.

Transfer

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Articulation agreements provide students with educational plans that help them transfer into four-year colleges and universities.

Potential Job Titles

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  • Marketing Managers *
  • Sales Managers *
  • Market Research Analysts *
  • Public Relations Specialists *

* with bachelor’s and/or master’s degree

Salary Data

Marketing Managers *
Average Wage: $60.29/hour
Top Earners: $80.00/hour

Sales Managers *
Average Wage: $59.23/hour
Top Earners: $80.00/hour

Market Research Analysts *
Average Wage: $34.26/hour
Top Earners: $53.05/hour

Public Relations Specialists *
Average Wage: $29.16/hour
Top Earners: $43.55/hour

* with bachelor’s and/or master’s degree.
Information gathered pertains to seven county metro area - www.iseek.org

Learning Outcomes

Marketing Management - AAS 60 Credits

  • Demonstrate the concepts and processes associated with identifying trends and marketing opportunities, as well as the strategies and methods necessary for participating, creating or initiating a marketing project or business venture.
  • Apply product planning, distribution, pricing, and promotion strategies appropriate to an entry level employee using appropriate technology.
  • Demonstrate proficiency in social responsibility and ethics in a marketing environment and global economy.
  • Demonstrate the ability to think critically to generate communication solutions to meet marketing needs.
  • Demonstrate competencies in data analysis and technical application as appropriate.

Marketing Specialty - Diploma 45 Credits

  • Demonstrate the concepts and processes associated with identifying trends and marketing opportunities, as well as the strategies and methods necessary for participating, creating or initiating a marketing project or business venture.
  • Apply product planning, distribution, pricing, and promotion strategies appropriate to an entry-level employee using appropriate technology.
  • Demonstrate proficiency in social responsibility and ethics in a marketing environment and global economy.
  • Demonstrate the ability to think critically to generate communication solutions to meet marketing needs.
  • Demonstrate competencies in data analysis and technical application as appropriate.

Social Media Marketing - Certificate 21 Credits

  • Apply product planning, distribution, pricing, and promotion strategiesappropriate to an entry-level employee using appropriate technology.
  • Demonstrate proficiency in social responsibility and ethics in a marketing environment and global economy.
  • Demonstrate the ability to think critically to generate communication solutions to meet marketing needs.
  • Demonstrate competencies in data analysis and technical application as appropriate.

Marketing - Certificate 18 Credits

  • Apply product planning, distribution, pricing, and promotion strategies appropriate to an entry-level employee using appropriate technology.
  • Demonstrate proficiency in social responsibility and ethics in a marketing environment and global economy.
  • Demonstrate the ability to think critically to generate communication solutions to meet marketing needs.
  • Demonstrate competencies in data analysis and technical application as appropriate.

Entrepreneurial - Certificate 16 Credits

  • Demonstrate the ability to provide a self-analysis in the context of an entrepreneurial career.
  • Demonstrate the ability to find an attractive market that can be reached economically.
  • Create an appropriate business model.
  • Demonstrate the understanding of how to launch the individual’s entrepreneurial career.

Prerequisites

Proficiency in keyboarding (30 WPM or OFFT 1001).